Lappa Provides
New Balance
with an All-in-One Platform in the EU
Seamless EPR registration and reporting across the EU – fully automated, consistently compliant, and tailored to the needs of large international brands managing complex supply chains.
With Lappa, New Balance has been able to:
Register for EPR in Sweden, Lithuania, Finland, and other European Union countries, working from a clear scope and timeline
Appoint EPR authorized representatives where it was required
Administer eco-fees across multiple Jurisdictions, and run EPR reports in an easy-to-use, fully integrated platform
About New Balance
New Balance Athletic Shoes is a global footwear and apparel company. With strong markets in Europe, including the Nordics, New Balance designs, manufactures, and sells sneakers, athletic gear, and accessories. Its commitment to quality, innovation, and environmental responsibility is central to its brand.
Website: newbalance.com
Headquarters: Brighton, Massachusetts
Industry: Footwear & Apparel / Retail
Path to European EPR Compliance
As environmental regulation in Europe tightened, New Balance recognized that it must fulfil Extended Producer Responsibility (EPR) obligations in multiple markets across Europe. Among them, new EPR schemes in countries like Sweden, Lithuania, Finland, and Estonia demanded compliance from producers selling goods into those markets — especially with respect to packaging waste, take-back obligations, and registration with appropriate authorities.
Without proactive compliance, New Balance risked penalties, supply chain disruptions, and reputational damage. They needed reliable guidance and execution on registering as producers in multiple EPR schemes, managing legal document requirements, and ensuring ongoing reporting across jurisdictions.
Why Lappa
After reviewing possible compliance partners, New Balance chose Lappa for its deep understanding of European EPR law, its track record helping brands navigate packaging regulations, and its ability to handle multi-country registration efficiently.
Key strengths included:
- Handling legal prerequisites for EPR registration in each country (including registrations, formal documents, local requirements).
- Clearing ambiguity around which product categories are subject to EPR in each market.
- Providing transparent cost estimates and staging of work (invoicing, timelines).
- Offering ongoing support for reporting and compliance maintenance.
Results & Impact
Register under EPR schemes in multiple EU countries — including Sweden, Lithuania, Finland, and Estonia
Avoid delays and misinterpreting EPR rules with LAPPA’s country-specific expertise
Data classification and data collection
Streamline EPR reporting process in key European markets via automation
What’s Next
New Balance plans to maintain regulatory compliance as EPR regulations evolve (including new rules for textiles, packaging changes, etc.). LAPPA Compliance will continue as a partner, helping with registration renewals, reporting, and expansion into additional European markets.